Android is the no 1 mobile OS, means a lot to Google

Comparing with the Enclosure Movement in England between late 15 century and early 16 century, Android’s “Enclosure Movement” seems more rapidly. Depending on Google’s solid financial strength, Android began its large-scale enclosure the day it released in smartphone market. As of August 2011, Android accounted for 43.4 percent of worldwide smartphone sales, making it the No. 1 operating system, rising 35 percent the same period in 2009. According to Gartner, more than 630 million smartphones will ship worldwide in 2012, and Android will own 49.2 percent of the market. And now how the “organisms” lives in the ecosphere Android enclosures?

Earlier in October 2010, Apple Inc.’s CEO Steve Jobs emitted the bold word that RIM is fading in Apple’s rearview mirror. Apple sold 14.1 million iPhones and was up 91 percent year-over-year, handily beating the 12.1 million Blackberry RIM sold in the third quarter of 2010. Apple’s war flame extends to Android with Jobs’ ‘closed’ theory on Android and the cooperation with Verizon, however, Steve Jobs misjudged the situation. Both iOS and BlackBerry are not Android’s aim in s long term for it has exceeded iOS and Blackberry with 8.5 percent and 10.7 percent. iOS and BlackBerry were thoroughly deported from Android's zone.
Google android policy
Windows Phone 7 is a mobile operating system unveiled by software giant Microsoft in February 15, 2010, and is the successor to its Windows Mobile platform. Windows Phone 7 integrates the operating system with 3rd party and other Microsoft services, and plans to strictly control which hardware it runs on. In its first six weeks on the market, Microsoft claims over 1.5 million Windows Phone 7 handsets have been "sold" but those figures may be less significant than they first appear because the numbers do not represent phones actually sold through the channel to the end user. Instead, they are phones sold by handset manufacturers to mobile network operators and retailers, which in turn sell them to end-users. Windows Phone 7 need a long way to go before it could challenge Android.

What Android could take to Google?
Different from current other platforms like Nokia and Microsoft, Android is an impressive sales goal for an operating system that is completely free to use, handset makers don't need to pay Google any money for the ability to use its operating system. Puzzle is coming, how Android earns money? Don’t worry about Android; the booming smartphone market is its best opportunity.

Just as Google CEO Eric Schmidt said: "Android is much bigger than I could ever have hoped for. Android can become a hugely profitable business for us. Search on mobile will eventually exceed that of PCs … so, eventually, mobile will be a very, very strong revenue stream in comparison to PCs."

First of all, Google does get a cut of every Android Market sale; Google sells ads on the platform, and other content providers make deals with the search giant to get stronger presence on Android. AdMob and Apple iAds maybe the best method of Advertising, Location Based Advertising and Online to Offline Advertising is another way of making money …

For long term, making money with Android would be nearly ubiquitous. Google broke the major manufacturer and carrier distribution model, compared with other phones on the smartphone market, it hopes to create a large base of Android users who will champion the OS's superior capabilities. Providers will be forced to adopt Android meeting customer demand. Android extends Google advertising and tracking to mobile in a way that goes far beyond current Google mobile products like Search and Maps. Known to all, mobile search isn't very easy to use or powerful. How to solve the problem? Android is planning on changing that by combining speech recognition and synthesis for faster, easier input and output with users’ personal data from the smartphone (location, contact names and addresses, calendar and to-do entries…) and data known to Google (maps, web index, and the user's search and purchase history…) to deliver a revolutionary experience for smartphone users.

Google is all about the cloud. By allowing complex cloud computing applications to run wherever you are, Android has taken the world by storm. Google's Android will be to the iPhone what Windows was to the Mac. Android is Linux and there are many layers to the Android programming model that permit the creation of security apps tailor-made for cloud computing. The Internet's multitude of client and server computers coupled with the many different purposes and controlling entities that drive the progress of it resemble clouds. Couple this with the wireless-data revolution that the cell-phone companies have brought, and it does indeed seem like we're all awash in an invisible "cloud" of computing power.

Android handset makers are like kids peeing in their pants for warmth in winter
The openness of Android will bring a large amount of companies join the game. Finally Android manufacturers would suffer the fate of PC makers. Android "is a sloppy, band-aid measure for phone manufacturers that could ultimately hurt their brands, because users are buying phones for the operating system, not the phone maker." Nokia's outgoing smartphone boss, Anssi Vanjoki said

In the short term, the open mobile operation system could bring a large number of profits for handset makers, and smartphone to range from high-end to low-cost devices. Samsung Mobile, for example, which is the world's second-largest mobile phone maker after Nokia., plans to double its annual smartphone sales to more than 50 million units in 2011

For a long term, the rush of new market entrants, and the emergence of Android as the dominant offering will drive down gross margins for handset companies to dramatic new lows close to the 8–10% range endured by major PC manufacturers like Acer or Lenovo. Some handset companies may not survive.

The operating system, not the phone maker will be remembered by customers. Android handset makers are like kids peeing in their pants for warmth in winter

Money is still a pain for Android app developers
A top executive at Rovio, the famous mobile app--Angry Birds creator, said in an interview that it is still hard to make money selling apps for Google’s operating system and that Apple’s iPhone is likely to remain the top mobile destination for some time.

Many developers have hammered on about this one in the past. Google has never built efficient way to pay for developers’ Android Apps. Many are available on the Android Market, others through developer websites. What this makes is a situation in which developers don't always have a proper means of distribution, and promotion may also be tough to come across.

To Users, Google Often Means 'Free' just like the other services Google provided, including their email client, their OS and their applications. Matt Hall, co-founder of mobile developer Larva Labs, recently went on the record as saying, "Google is not associated with things you pay for, and Android is an extension of that. You don't pay for Google apps, so it bleeds into the expectations for the third-party apps, too." Because users are used to getting things for free, it's hard to find a way to charge them. This creates a vicious cycle of more apps being released for free for that very reason, furthering expectations of free software.
Source: Brothersoft News

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