Kodak announces its first smartphone, Android running the IM5

The latest entrant into the smartphone realm is none other than Kodak, though what it has unveiled today is less of a camera running Android, and more of an actual smartphone. The Kodak IM5 comes with midrange innards mostly, except for the camera which features "unique image management software". More on that in a bit. The IM5,the 5-inch phone was built by Bullitt, the company behind the rugged Caterpillar line. It runs Android KitKat, though Lollipop is on the way, and its other specs are pretty run of the mill. There's an octa-core 1.7 processor and so-so storage, though it is expandable up to 32GB thanks to microSD.

The Kodak IM5 runs Android 4.4 KitKat, and it will be updated to Android 5.0 Lollipop, even if a clear timeline for that hasn't been given. The handset has a 13 MP rear snapper with LED flash, a 5 MP front camera and 1GB of RAM. Camera-wise, you'll get an app that will let you quickly edit photos, share them on social media, or directly print them, since it's apparently going to be "compatible with home printers".

How good is Kodam smartphone camera

Expect the IM5 to become available in Europe towards the end of March, followed by a global rollout later on. It will cost €229, and when it eventually lands in the US you'll be able to pick one up for $249.

This is clearly just an attempt to capitalize on a very well known brand, since the hardware is nothing spectacular. Whether enough people will fall for that remains to be seen.

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