3rd gen HTC One is now official - named as One M9

The big moment you've all been waiting for - HTC unveiled the One M9 at a press conference in Barcelona over the weekend and it'll be arriving in stores by March 31. The new device isn't a drastic overhaul of HTC's existing product, but then it didn't really need to be. Also there is no Plus version at this moment.

The HTC One M9 will, like the previous two HTC One generations, come with BoomSound speakers. This time emulated surround sound is available, either through the speakers or with headphones. Also, "HTC Themes" is a HTC branded app that lets you customize every detail of the Sense interface to your liking, offering an unparalleled level of customization not yet seen on devices without root privileges.

HTC One M9 goes official with a refined design, Snapdragon 810

HTC One M9 packs a 5" 1080p display - the same unit from One (M8) - Super LCD3 - with minor improvements on the technology and color rendering. The One M9 is powered by the latest Qualcomm Snapdragon 810 platform - an octa-core 64-bit processor with four Cortex-A57 cores at 2.0GHz and four Cortex-A53 working at 1.5GHz. The new Adreno 430 is responsible for the graphics, while the 3GB RAM will help with the multi-tasking.

The rest of the specs include 32GB expandable storage and rich connectivity package with LTE Cat.6 or Cat.9 (various by region) with support for 21 LTE bands, wired and wireless TV-out, GPS + GLONASS, Bluetooth 4.1, NFC and Wi-Fi ac.

The phone is slightly smaller and easier to hold. The rear UltraPixel camera has been swapped out for a more traditional 20MP shooter with a 1/2.3" sensor size. HTC One M9 comes with a 20MP BSI camera on the back with F/2.2 aperture and dual-LED dual-tone flash. The maximum shooting resolution is 5376 x 3752 px – that’s 10:7 aspect ratio. RAW capture is supported, as is 4K video recording. The front selfie camera uses a 4MP UltraPixel sensor, quite similar to the one embedded on the backs of HTC One (M7) and One (M8), but without auto focus.The front selfie camera uses a 4MP UltraPixel sensor, quite similar to the one embedded on the backs of HTC One (M7) and One (M8), but without auto focus.

The One M9 is not dust and waterproof, but the company promises IP69-certified cases for the One M9. HTC One M9 comes with non-replaceable 2,840 mAh battery. Fast charging is supported by default, but the charger within the retail package is not a "fast charger".

There's no news on cost at the moment, but it seems very likely to be the same price as before - £549 / $649 / AU$849, with contracts starting at £36 in the UK. The Taiwanese brand has confirmed that the phone will be launching in mid-March for Taiwan and Europe, with the US slightly later towards the end of the month.

The Galaxy S6 is arguably HTC’s biggest competition inside Q2 2015, save for Apple’s iPhone. Later on this year the Galaxy S6 and HTC One M9 will be joined by the LG G4, another hugely anticipated launch from Korea’s second biggest handset maker.

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